Exhibition audience growth
Backslash connects audience mapping, promotion, partnerships, registration journeys, visitor communication, and on-site participation around the commercial purpose of the event.
The buyer problem
Visitor targets are broad, while exhibitors need specific buyer and partner groups.
Media, invitations, associations, and registration channels are measured separately.
Registration collects names but does not prepare useful visitor segmentation or handoff.
On-site programming is disconnected from the audience promise used in promotion.
Backslash’s role
We organize the audience definition, outreach channels, partner roles, registration experience, visitor communication, and on-site content as a single operating journey, with evidence limits made explicit.
Engagement sequence
Typical campaign window: 8–16 weeks before the event, plus event delivery and close-out. Earlier access improves partner development and audience quality.
Connect exhibitor needs and event objectives to the visitor groups, messages, and actions the campaign must prioritize.
Coordinate campaign content, media, direct outreach, partners, registration, and visitor communication.
Carry the campaign promise into reminders, stage content, partner activity, and the on-site visitor experience.
Bring supported attendance, source, participation, and stakeholder feedback into one review for the next event cycle.
Selected relevant work
These cases document delivered scope. Quantitative claims and testimonials appear only when an approved source is attached.
CIEIE (China International E-commerce Industry Expo)
Event promotion and partnership development for CIEIE 2025 in Jakarta, connecting Chinese suppliers with Indonesian distributors, resellers, e-commerce operators, and local institutions.
Asia Fashion Show (AFS)
Event promotion for AFS 2024, a B2B sourcing exhibition in Jakarta, spanning audience outreach, digital promotion, direct invitations, and on-site programming.
CIEIE (China International E-commerce Industry Expo)
Event promotion for CIEIE 2024 in Jakarta, including audience targeting, digital marketing, direct outreach, and local partnership coordination.
Before the first call
Yes. The operating plan can keep existing vendors in place while making roles, interfaces, evidence, and handoffs explicit.
No responsible partner can guarantee attendance without agreed conditions and evidence. We define the audience system, controllable inputs, reporting boundaries, and supported results clearly.
Yes. Stage, visitor-information, partner, and participation components can be included when they support the audience promise and event objective.
Start with the real constraint
Share the target audience, operating context, and decision the work needs to support. We will shape the right connected response.
Start a project