Curious by default
We question assumptions early and use the context to shape a more useful brief.
Backslash Creative Nusantara
Curious enough to challenge the brief. Practical enough to ship.
An independent practice with roots in 2017, now operating as PT Backslash Creative Nusantara in Jakarta across strategy, production, technology, and activation.
Independent practice · Jakarta
Built between disciplines.
Backslash’s independent practice began in 2017 and now operates through PT Backslash Creative Nusantara in Jakarta, connecting creative ambition to practical delivery.
Today the studio works across strategy, campaigns, digital products, production, and experiences—bringing together the disciplines that a live project actually needs.
Roles behind the work
Clear roles behind every connected brief.
See how strategy, creative, production, technology, and delivery ownership fit together—and what clients can expect at each stage.
- 01Frame
Strategy & market
Clarify the business question, audience, constraints, and decision the work must support.
- 02Shape
Creative & campaign
Turn that question into one response, message system, and visible plan across formats.
- 03Build
Production & technology
Produce the assets, experiences, interfaces, and operating details needed for release.
- 04Hold
Activation & delivery
Keep ownership, approvals, collaborators, QA, and the live handoff connected to the objective.
How we show up
Principles that survive contact with real work.
A practical standard for how the team makes decisions and delivers together.
One connected team
Strategy, creative, technology, and activation stay connected through delivery.
Craft that holds up
The details are reviewed for clarity, accessibility, maintainability, and real use.
Keep the objective visible
Decisions are traced back to the agreed purpose instead of presentation for its own sake.
A partner for the whole brief
Ready to start a digital journey?
Let’s turn the ambition into a useful, launchable plan.
Start a project