
Team collaboration discussing upcoming project milestones
Backslash Creative Nusantara
An independent practice with roots in 2017, now operating as PT Backslash Creative Nusantara in Jakarta across strategy, production, technology, and activation.
Backslash’s independent practice began in 2017 and now operates through PT Backslash Creative Nusantara in Jakarta, connecting creative ambition to practical delivery.
Today the team works across cross-border campaigns, digital products, production, and event growth—bringing together the disciplines that a live project actually needs.
Inside the work
Backslash at work across strategy, production, collaboration, and delivery.

Team collaboration discussing upcoming project milestones

Hands together symbolizing our teamwork and unity

Behind the scenes of our latest creative video project

CEO sealing the deal with our valued client partner
How we show up
A practical standard for how the team makes decisions and delivers together.
We question assumptions early and use the context to shape a more useful brief.
Strategy, creative, technology, and activation stay connected through delivery.
The details are reviewed for clarity, accessibility, maintainability, and real use.
Decisions are traced back to the agreed purpose instead of presentation for its own sake.
A partner for the whole brief
Let’s turn the ambition into a useful, launchable plan.
Start a project