Backslash Creative Nusantara

Curious enough to challenge the brief. Practical enough to ship.

An independent practice with roots in 2017, now operating as PT Backslash Creative Nusantara in Jakarta across strategy, production, technology, and activation.

Independent practice · Jakarta

Built between disciplines.

Backslash’s independent practice began in 2017 and now operates through PT Backslash Creative Nusantara in Jakarta, connecting creative ambition to practical delivery.

Today the team works across cross-border campaigns, digital products, production, and event growth—bringing together the disciplines that a live project actually needs.

Inside the work

The people behind the delivery.

Backslash at work across strategy, production, collaboration, and delivery.

Project Strategy Meeting
01
Project Strategy Meeting

Team collaboration discussing upcoming project milestones

United We Create
02
United We Create

Hands together symbolizing our teamwork and unity

Video Production Session
03
Video Production Session

Behind the scenes of our latest creative video project

Partnership Success
04
Partnership Success

CEO sealing the deal with our valued client partner

How we show up

Principles that survive contact with real work.

A practical standard for how the team makes decisions and delivers together.

01

Curious by default

We question assumptions early and use the context to shape a more useful brief.

02

One connected team

Strategy, creative, technology, and activation stay connected through delivery.

03

Craft that holds up

The details are reviewed for clarity, accessibility, maintainability, and real use.

04

Keep the objective visible

Decisions are traced back to the agreed purpose instead of presentation for its own sake.

A partner for the whole brief

Ready to start a digital journey?

Let’s turn the ambition into a useful, launchable plan.

Start a project