Event Promotion
01 · Overview
Event promotion for AFS 2024, a B2B sourcing exhibition in Jakarta, spanning audience outreach, digital promotion, direct invitations, and on-site programming.
02 · The challenge
AFS 2024 needed to reach Indonesian distributors, resellers, and online sellers for its Jakarta B2B sourcing exhibition, while keeping promotion, invitations, registration, and on-site engagement coordinated.
03 · The response
Backslash combined audience targeting, digital promotion, direct invitations, partner coordination, and on-site programming into one event-promotion workflow.
04 · How the work moved
Defined the relevant business audiences, partner groups, and messages for the exhibition.
Prepared channel plans, promotional materials, direct-outreach flows, and registration coordination.
Coordinated digital promotion, partner outreach, and on-site audience programming around the event.
Consolidated attendance information and feedback to inform the next event cycle.
05 · Capabilities and tools
Qualitative delivery evidence
This case documents the problem, response, delivered scope, working sequence, and authentic project media. Quantitative performance and client quotations remain unpublished until an approved source is attached.
Authentic project evidence
The conceptual cover sets the editorial tone. This frame comes from the approved project source and documents the work itself.
Event Promotion
CIEIE (China International E-commerce Industry Expo)
Event promotion and partnership development for CIEIE 2025 in Jakarta, connecting Chinese suppliers with Indonesian distributors, resellers, e-commerce operators, and local institutions.
CIEIE (China International E-commerce Industry Expo)
Event promotion for CIEIE 2024 in Jakarta, including audience targeting, digital marketing, direct outreach, and local partnership coordination.
Bring the next brief
Start with the challenge. We will help shape the right combination of strategy, craft, and delivery.
Start a project