Campaign, content & experiences
Backslash connects campaign thinking, content systems, production, creator coordination, and live experience around one commercial objective.
What coverage looks like
Relevant project examples appear early so you can judge the fit before exploring the engagement in detail.
Featured projectBackslash (Original Production)
A Backslash-produced documentary series following farming communities across Indonesia through on-location interviews and observational footage.
Featured projectAdhi Kartiko Pratama Tbk (AKP)
Corporate and operational photo production for AKP, documenting office and mining environments through on-site and aerial photography.
Featured projectTelkomsel
Campaign management for a distributed nano–micro influencer squad across JABOTABEK, covering onboarding, content quality control, coordination, and delivery.
Explore the brief, Backslash’s role, and the work delivered across each project.
The buyer problem
The strategy, creative, production, creator, and live teams work from different versions of the brief.
Individual assets are produced without a useful channel, format, or release system.
The live experience is planned separately from the campaign promise that brought people there.
Format, approval, and operating constraints appear after production has already started.
Backslash’s role
We keep the objective, audience, creative response, production plan, channel system, collaborators, and live conditions visible as one delivery thread. Specialist contributors remain clear; ownership stays accountable.
Engagement sequence
Typical focused engagement: 6–12 weeks. Timing depends on production scale, locations, contributor access, approvals, formats, and live requirements.
Connect the objective, audience, required action, available inputs, channels, and real operating constraints.
Define the central idea, content architecture, formats, production plan, collaborators, approvals, and live journey.
Create, review, adapt, publish, and deliver the work against one visible set of decisions.
Consolidate delivered work and learning, then identify what should continue, adapt, or stop.
Before the first call
Yes. The engagement can start at the point that is useful, with the surrounding roles, inputs, approvals, and handoffs made explicit.
Their role, scope, approval path, and credit remain visible. Backslash keeps the connected brief and agreed delivery responsibility in view.
Bring the objective, intended audience, required formats or event conditions, available source material, timing, and known approval constraints.
Start with the real constraint
Share the target audience, operating context, and decision the work needs to support. We will shape the right connected response.
Start a project