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Campaign Integration

Telkomsel: Nano-Micro Influencers Squad Management

Client
Telkomsel
Discipline
Campaign Integration
Duration
12 months
Year
2020
Conceptual cover for Telkomsel: Nano-Micro Influencers Squad Management
Conceptual project cover · Authentic delivery evidence follows

01 · Overview

What had to move.

Campaign management for a distributed nano–micro influencer squad across JABOTABEK, covering onboarding, content quality control, coordination, and delivery.

02 · The challenge

The context before the answer.

Telkomsel needed a consistent way to coordinate a distributed group of nano and micro influencers across JABOTABEK while maintaining clear briefs, content review, and delivery tracking.

03 · The response

A response built around the objective.

Backslash managed contributor selection and onboarding, campaign guidance, content quality control, rollout coordination, and reporting as one campaign operation.

Delivered scope

  • Contributor mapping and onboarding across the JABOTABEK campaign area
  • Shared briefs, content guidance, and review workflows
  • Delivery coordination and reporting for a distributed influencer group

04 · How the work moved

The work, made visible.

  1. 01Campaign mapping

    Defined campaign requirements, contributor profiles, delivery stages, and review responsibilities.

  2. 02Briefing and onboarding

    Prepared content guidance and coordinated contributor onboarding for the JABOTABEK campaign area.

  3. 03Execution and quality control

    Managed submissions, reviews, revisions, and delivery status across the distributed contributor group.

  4. 04Reporting and wrap-up

    Consolidated delivery records and campaign observations for the brand team.

05 · Capabilities and tools

  • Campaign Management
  • KOL/Influencer Management
  • Content Quality Control

Qualitative delivery evidence

The delivered work is visible. Unsupported outcomes are not.

This case documents the problem, response, delivered scope, working sequence, and authentic project media. Quantitative performance and client quotations remain unpublished until an approved source is attached.

Authentic project evidence

The delivered work, shown separately.

The conceptual cover sets the editorial tone. This frame comes from the approved project source and documents the work itself.

Telkomsel: Nano-Micro Influencers Squad Management featured image

Bring the next brief

Let’s make the objective visible.

Start with the challenge. We will help shape the right combination of strategy, craft, and delivery.

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