Telkomsel: #TselBuzz Web-app

01 · Overview

What had to move.

A web application supporting social campaign coordination, contributor workflows, engagement visibility, and reporting.

02 · The challenge

The context before the answer.

Telkomsel's social-campaign workflows were spread across separate coordination, contributor, engagement, and reporting activities.

03 · The response

A response built around the objective.

Backslash developed a responsive web application that brings campaign coordination, contributor workflows, engagement visibility, and reporting into one interface.

Delivered scope

• Unified campaign and contributor workflow views
• Engagement visibility and reporting within the application
• Responsive interface for campaign coordination across devices

04 · How the work moved

The work, made visible.

1. 01Workflow discovery

   Mapped campaign coordination, contributor activity, engagement visibility, and reporting needs.

2. 02Product design

   Organized the workflows into a responsive interface with clear roles and task states.

3. 03Platform build

   Developed the web application and connected the campaign, contributor, and reporting views.

4. 04Testing and refinement

   Checked the core workflows and refined performance and usability before handover.

05 · Capabilities and tools

• Progressive Web App
• Campaign Dashboard
• Analytics Reporting
• Social Media Integration
• Tailored Software Development