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Website & App

Sensi: Website Revamp

Client
Sensi
Discipline
Website & App
Duration
4 months
Year
2023
Conceptual cover for Sensi: Website Revamp
Conceptual project cover · Authentic delivery evidence follows

01 · Overview

What had to move.

A website redesign and CMS implementation for Sensi, focused on clear, reliable presentation of medical disposable products.

02 · The challenge

The context before the answer.

Sensi's previous website did not clearly organize its medical-disposable product range and was cumbersome for staff to update.

03 · The response

A response built around the objective.

Backslash redesigned the site around a structured product catalogue and implemented a WordPress CMS with a restrained interface suited to the subject matter.

Delivered scope

  • Product-led information architecture for medical disposables
  • WordPress content types for routine catalogue and page updates
  • Responsive layouts with clear navigation and product presentation

04 · How the work moved

The work, made visible.

  1. 01Discovery

    Reviewed the existing site, content priorities, publishing roles, and day-to-day update needs.

  2. 02Structure and design

    Turned the findings into a clear information architecture, interface system, and responsive layouts.

  3. 03Build and CMS

    Developed the public experience and configured the content workflows required by the internal team.

  4. 04Quality and handover

    Checked core journeys across devices, prepared guidance, and handed the publishing workflow to the team.

05 · Capabilities and tools

  • WordPress
  • Responsive Design
  • CMS Configuration
  • Plugin Development

Qualitative delivery evidence

The delivered work is visible. Unsupported outcomes are not.

This case documents the problem, response, delivered scope, working sequence, and authentic project media. Quantitative performance and client quotations remain unpublished until an approved source is attached.

Authentic project evidence

The delivered work, shown separately.

The conceptual cover sets the editorial tone. This frame comes from the approved project source and documents the work itself.

Sensi: Website Revamp featured image

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