Telkomsel: Nano-Micro Influencers Squad Management

01 · Overview

What had to move.

Campaign management for a distributed nano–micro influencer squad across JABOTABEK, covering onboarding, content quality control, coordination, and delivery.

02 · The challenge

The context before the answer.

Telkomsel needed a consistent way to coordinate a distributed group of nano and micro influencers across JABOTABEK while maintaining clear briefs, content review, and delivery tracking.

03 · The response

The campaign and audience response.

Backslash managed contributor selection and onboarding, campaign guidance, content quality control, rollout coordination, and reporting as one campaign operation.

Delivered scope

• Contributor mapping and onboarding across the JABOTABEK campaign area
• Shared briefs, content guidance, and review workflows
• Delivery coordination and reporting for a distributed influencer group

04 · How the work moved

From audience decision to live delivery.

1. 01Campaign mapping

   Defined campaign requirements, contributor profiles, delivery stages, and review responsibilities.

2. 02Briefing and onboarding

   Prepared content guidance and coordinated contributor onboarding for the JABOTABEK campaign area.

3. 03Execution and quality control

   Managed submissions, reviews, revisions, and delivery status across the distributed contributor group.

4. 04Reporting and wrap-up

   Consolidated delivery records and campaign observations for the brand team.

05 · Capabilities and tools

• Campaign Management
• KOL/Influencer Management
• Content Quality Control