Website & App
01 · Overview
A website redesign and CMS implementation for Sensi, focused on clear, reliable presentation of medical disposable products.
02 · The challenge
Sensi's previous website did not clearly organize its medical-disposable product range and was cumbersome for staff to update.
03 · The response
Backslash redesigned the site around a structured product catalogue and implemented a WordPress CMS with a restrained interface suited to the subject matter.
04 · How the work moved
Reviewed the existing site, content priorities, publishing roles, and day-to-day update needs.
Turned the findings into a clear information architecture, interface system, and responsive layouts.
Developed the public experience and configured the content workflows required by the internal team.
Checked core journeys across devices, prepared guidance, and handed the publishing workflow to the team.
05 · Capabilities and tools
Editorial interpretation
Created by Backslash for this case study, the artwork reflects the project theme alongside the original project imagery.
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