CIEIE 2025: Event Promotion & Partnership

01 · Overview

What had to move.

Event promotion and partnership development for CIEIE 2025 in Jakarta, connecting Chinese suppliers with Indonesian distributors, resellers, e-commerce operators, and local institutions.

02 · The challenge

The context before the answer.

CIEIE 2025 needed targeted attendance from Indonesian buyers and e-commerce stakeholders, supported by relationships with local institutions, associations, and trade communities.

03 · The response

The audience promise, carried into the live environment.

Backslash combined buyer and partner mapping with direct outreach, digital promotion, and partnership coordination for the Jakarta exhibition.

Delivered scope

• Mapped buyer and partner segments across e-commerce, distribution, retail, and trade communities
• Developed outreach angles for institutions, associations, and industry groups
• Coordinated messages and promotional assets across digital and direct channels

04 · How the work moved

From invitation to participation.

1. 01Audience mapping

   Defined the relevant business audiences, partner groups, and messages for the exhibition.

2. 02Campaign setup

   Prepared channel plans, promotional materials, direct-outreach flows, and registration coordination.

3. 03Activation

   Coordinated digital promotion, partner outreach, and on-site audience programming around the event.

4. 04Review

   Consolidated attendance information and feedback to inform the next event cycle.