Asia Fashion Show (AFS)
AFS (Asia Fashion Show) 2024: 360 Event Promotion
Event promotion for AFS 2024, a B2B sourcing exhibition in Jakarta, spanning audience outreach, digital promotion, direct invitations, and on-site programming.
Event Promotion
CIEIE 2025: Event Promotion & Partnership
01 · Overview
What had to move.
Event promotion and partnership development for CIEIE 2025 in Jakarta, connecting Chinese suppliers with Indonesian distributors, resellers, e-commerce operators, and local institutions.
02 · The challenge
The context before the answer.
CIEIE 2025 needed targeted attendance from Indonesian buyers and e-commerce stakeholders, supported by relationships with local institutions, associations, and trade communities.
03 · The response
A response built around the objective.
Backslash combined buyer and partner mapping with direct outreach, digital promotion, and partnership coordination for the Jakarta exhibition.
Delivered scope
- Mapped buyer and partner segments across e-commerce, distribution, retail, and trade communities
- Developed outreach angles for institutions, associations, and industry groups
- Coordinated messages and promotional assets across digital and direct channels
04 · How the work moved
The work, made visible.
- 01Audience mapping
Defined the relevant business audiences, partner groups, and messages for the exhibition.
- 02Campaign setup
Prepared channel plans, promotional materials, direct-outreach flows, and registration coordination.
- 03Activation
Coordinated digital promotion, partner outreach, and on-site audience programming around the event.
- 04Review
Consolidated attendance information and feedback to inform the next event cycle.
Qualitative delivery evidence
The delivered work is visible. Unsupported outcomes are not.
This case documents the problem, response, delivered scope, working sequence, and authentic project media. Quantitative performance and client quotations remain unpublished until an approved source is attached.
Authentic project evidence
The delivered work, shown separately.
The conceptual cover sets the editorial tone. This frame comes from the approved project source and documents the work itself.
Event Promotion
Related work
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