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Social Media Management

Garuda TV: Comprehensive SMM

Client
Garuda TV
Backslash role
Social Media Management
Duration
24 months
Year
2024
Backslash editorial artwork for Garuda TV: Comprehensive SMM
Backslash editorial artwork for this case study
Campaign lens
  1. 01Audience
  2. 02Channels
  3. 03Activation

01 · Overview

What had to move.

Backslash supported Garuda TV’s social presence across campaign planning, content calendars, production, publishing, community work, and reporting.

02 · The challenge

The context before the answer.

Garuda TV needed a unified social-media operation that could support ongoing programming and campaigns across planning, production, publishing, community work, and reporting.

03 · The response

The campaign and audience response.

Backslash established an end-to-end working rhythm spanning campaign direction, content calendars, photo, video and motion production, channel publishing, moderation, and performance reporting.

Delivered scope

  • Campaign direction and recurring editorial calendars
  • Graphic, photo, video, and motion content production
  • Channel publishing, community support, and performance reporting

04 · How the work moved

From audience decision to live delivery.

  1. 01Direction

    Aligned the channel role, audience priorities, campaign themes, and working cadence.

  2. 02Editorial planning

    Built content calendars and translated programming and campaign needs into production briefs.

  3. 03Production and publishing

    Produced, reviewed, and published graphic, photo, video, and motion content across the active channels.

  4. 04Community and reporting

    Supported channel moderation and assembled performance reports for ongoing planning.

05 · Capabilities and tools

  • Social Media Management
  • Content Production
  • Performance Reporting
  • Community Engagement

Client

Garuda TV

Social-media support across planning, production, publishing, community work, and reporting.

Bring the next brief

Let’s make the objective visible.

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